Six looks from one travelling studio

The team page sets the rule. Classic is the safe choice for firms that want every person to read as equal: a mid-grey, white or black backdrop, soft even light, head and shoulders, no drama. Editorial adds presence with directional light and a darker backdrop, which is why it is the usual second look for partners and spokespeople. Environmental uses the firm's own spaces, thrown out of focus behind the sitter, and suits firms whose building is part of their identity. Dynamic brings movement and expression and sits best in technology, creative and consulting firms. Monochrome is a finish, not a set-up: any look can be delivered in black and white to the same tonal standard. A motion portrait is photographed on the same set in the same window, and is the only one of the six that moves.

The Standard. Whatever look a firm chooses, the crop ratios, the eye line, the finishing profile and the placement set are the same, so a partner's Editorial portrait and an associate's Classic headshot sit on the same page without a visible step. That consistency is the product; the style is the choice.