The short answer
For a firm organising headshots for a team, London prices in 2026 cluster in three bands. A team of ten in a two-hour session costs between about six hundred and a thousand pounds plus VAT. A day for 25 to 50 people costs between about one thousand nine hundred and four and a half thousand pounds plus VAT, which works out at roughly forty to ninety pounds a head. Volume operators photograph 100 to 200 people in a day for two and a half to four thousand pounds plus VAT, at under twenty-five pounds a head, with no retouching. Individuals booking a studio session pay between ninety and four hundred pounds depending on the session length and the number of finished images.
The spread is wide because the products are different. The questions that follow are the ones that move a quote from one band to another.
The published prices behind the ranges
These are figures published on the operators' own websites in 2026, quoted as they appear.
Headshot Company, a Northamptonshire studio that travels across the UK, publishes a Small Business Package from 985 pounds plus VAT for up to ten people, a Team Package from 1,395 pounds for up to 25 and a Company Package from 1,850 pounds for up to 50, each with one retouched image per person and a 48-hour turnaround, with high-volume days of up to 500 people priced on enquiry.
Headshot Bureau, a London agency, publishes 2,450 pounds plus VAT for a half day of up to 100 people and 3,950 pounds plus VAT for a full day of up to 200, with images emailed within seconds of each session and, by design, no digital retouching. Its return visits for new starters start at 750 pounds plus VAT for an hour of up to 25 people.
Shot By Andrew, a London photographer, publishes 650 pounds for a two-hour team session of up to ten people, 1,150 pounds for a four-hour session of up to twenty, and an Annual Headshot Service at 6,500 pounds a year for quarterly visits of up to 35 people each, with a turnaround of up to 14 working days.
Pro Headshots, an Exeter photographer who travels to London, publishes 650 pounds plus VAT for up to ten people, 1,250 pounds for 11 to 25 and 1,950 pounds for 26 to 50 on a full day, with one retouched image each and delivery within two working days.
Infinity Focus, a south London photographer, publishes a 2026 price guide that puts a London team of 25 to 50 people at 2,500 to 4,500 pounds, a multi-day volume shoot of 50 or more at 4,000 to 8,000 pounds or more, and per-head figures of about 55 to 80 pounds at 50 people and 40 to 65 pounds at 100 or more, with finals in 10 to 14 business days.
Several of the London operators whose work sits at the board and annual-report end of the market do not publish prices at all and quote half-day and full-day rates on request, with lead times of four to eight weeks.
What drives the price
Head count and time per person. A photographer who gives each person ten minutes photographs about forty people in a day; one who gives each person three minutes photographs two hundred. The per-head price falls as the minutes fall, and so does the attention each person receives.
Retouching, and how much of it. The cheapest per-head prices come with no retouching, or with colour correction only. One hand-retouched image per person adds a working day of post-production to a forty-person day and is the single largest cost in a quote that includes it. Some operators charge for retouching separately, at 25 to 50 pounds an image.
Formats and delivery. A quote that delivers one JPEG per person by email or shared drive is cheaper than one that delivers a set of formats for LinkedIn, the website, email signatures and print, named per person, through a gallery each person can open.
Turnaround. Same-day and 24-hour delivery is possible only when the retouching is light or absent; ten to fourteen working days is typical where every image is finished by hand.
Travel and setup. Most London operators include Zones 1 and 2; days outside London, overseas offices and venue hire are charged at cost.
What happens afterwards. A one-off day is priced as a day. A programme that returns quarterly, keeps a written standard and matches new joiners is priced as a year, and costs more in total but less per person over the year than repeated one-off bookings by different photographers.
What a fair quote should include
A fair quote for a team day states the cap (how many people the day covers), the time each person is given, what is included for each person (how many finished images, how much retouching, which formats), the turnaround, what the firm has to provide (the room, the sockets, a contact), the travel terms, the cancellation scale, and who owns the images and what the firm may do with them. If any of those is missing, ask; a quote that is vague on the cap or the retouching is usually cheap for a reason.
How to compare two quotes
Divide the fee by the cap to get a per-head price, then ask what the per-head price buys: minutes at the camera, minutes of finishing, formats delivered, and whether the firm will have to organise the distribution of files itself. A 40-pound head that comes with three minutes, no retouching and a shared folder is a different product from a 75-pound head that comes with ten minutes, 20 minutes of hand-finishing, every format and a portal, and the second is often the cheaper one by the time the marketing team has finished cropping files for the website.
Where our pricing sits
Our Standard Day is priced by the day with a cap of forty people, which places it inside the per-head band the market already pays for a 50-person day, and includes the written Standard, hand-finishing to a published specification with every placement format, and delivery to each person through their own portal. The pricing page lists every product and every add-on, and the proposal never differs from it.
Next step: see the Standard Day and the pricing page.
